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We create a strategy; develop the message in addition to negotiating the media. For these services, there is an upfront retainer, which is a one-time fee for creating and establishing the brand. That feee is determined by your sales volume.

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OR

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We just negotiate the media buy for 6% of ad budget

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Establish The Brand

There’s a lot of work to be done on a new account - creating the message, a market visit, media negotiations, Website consultation, Pay Per Click, Google Ad Words if needed.

 

Ongoing Fee (Monthly Fee)

After the market visit, there is on-going fee that is adjusted annually either up or down based upon annual gross sales, compared to the baseline we agree upon from the onset.

 

How We Are Different From Other Ad Agencies

Our upfront retainer and annual fees are not calculated on a percentage of your ad budget. We discus your ad budget; you sign the agreements with and pay the media outlets directly. Unlike other ad agencies out there, the money does not flow through our hands and we do not take a percentage of the budget as a commission. Any agency commission is passed on to you.

 

Your growth is key to our long-term success.

 

We partner with independent business owners who are outstanding at what they do and are just in need of consulting to market their business more efficiently. 

 

Our future income potential is directly tied to the success of our clients.

 

The only way we ever receive an increase in our monthly fee is by growing your business. Together, we will agree on a baseline number to measure the growth.

12 months from the contract start date, we will compare the numbers and re-evaluate our monthly fee. If we help grow your business grow 10% then we receive a 10% increase to our monthly fee. If your gross income drops by 10% then we also take a 10% cut in pay.

 

Are you the top dog, bumping your head on the ceiling regarding growth potential?

If so, then the annual fee will be higher because our potential for increases based on your growth is limited.

 

Are you a diamond in the rough with huge growth potential?

Then your fee will be much lower because our opportunity for increasing our monthly fee is much more likely to accomplish.

 

Once we understand your true goals and the scope of work to accomplish them, then we can provide a concrete number for the upfront retainer and monthly fee.