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Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services.” Not so long ago, this was a pretty accurate description of branding – at least, what the general consensus was at the time.

Strategy is today’s “do list”

and culture is all the yesterdays that made your business who it is.

The culture of a business is expressed as esprit de corp: the spirit of the group. Culture: a cultivation in an environment of nutrients.

Business Culture: a cultivation of practices and behaviors in an environment of values.

If you don’t have strong values, you won’t have a strong culture.

If you don’t reward and celebrate employee practices and behaviors, you’re just mouthing platitudes and clichés. (Commonly known as mission statements and corporate policies.)


Anyone can copy your strategy, but no one can copy your culture.

Branding is nothing more than corporate culture made known.

Good advertising promises your customer a specific experience.

It is then up to your people to deliver tht experience.

Let us help you shout it from the mountaintops.

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