Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services.” Not so long ago, this was a pretty accurate description of branding – at least, what the general consensus was at the time.

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Strategy is today’s “do list”

and culture is all the yesterdays that made your business who it is.

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The culture of a business is expressed as esprit de corp: the spirit of the group. Culture: a cultivation in an environment of nutrients.

Business Culture: a cultivation of practices and behaviors in an environment of values.

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If you don’t have strong values, you won’t have a strong culture.

If you don’t reward and celebrate employee practices and behaviors, you’re just mouthing platitudes and clichés. (Commonly known as mission statements and corporate policies.)

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Anyone can copy your strategy, but no one can copy your culture.

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Branding is nothing more than corporate culture made known.

Good advertising promises your customer a specific experience.

It is then up to your people to deliver tht experience.

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Let us help you shout it from the mountaintops.